My Experience Hosting My First Real Estate Workshop

1. Introduction

Brief Overview of the Workshop: The workshop was designed to share key insights for buyers and sellers.

Personal Motivation for Hosting It: Since receiving my license in July 2022, I felt I could best communicate my value and answer questions for interested buyers and sellers without waiting for them to get back to me. Hosting a workshop allowed me to directly engage with people eager to learn from me.

2. Planning and Preparation

Selecting the Topic and Content: Choosing a topic was straightforward; I knew I needed to introduce myself first. For the content, I conducted research and used a service that keeps me updated on real estate market trends, which made selecting topics for the workshop easier.

Choosing the Venue and Date: I didn’t have to worry about the venue or date, as the Black Chamber of Commerce set everything up for me. All I had to do was prepare my presentation, present, and answer audience questions.

Marketing and Promoting the Event: Honestly, the only marketing I did was on my Instagram stories. While people liked the story post, no one attended because of it. Fortunately, a few people invited by the Black Chamber of Commerce showed up. I’d rate my marketing efforts a 1/10 and plan to send emails in advance to build excitement for future events.

3. The Day of the Workshop

Setting Up the Venue: To set up, I stapled my business cards to a piece of paper that included two important websites, QR codes for easy access, and terms I would mention during the workshop.

Running Through the Schedule and Agenda: I started my presentation at 5:45 PM, waiting for attendees to arrive even though the workshop was scheduled to start at 5 PM. I wanted to ensure I had an audience before diving into the material.

4. Highlights of the Workshop

Key Points and Discussions: A notable question was about building a sense of community in areas affected by gangs and drugs. My response emphasized my duty to disclose such information and let buyers make informed decisions. As a real estate agent, I commit to working ethically and honestly, sharing all known information to help clients make the best decisions.

Guest Speakers or Special Activities: I didn’t have any guest speakers or special activities this time but may incorporate them in the future.

Participant Engagement and Interaction: I could tell when the audience was engaged and when I needed to shorten my explanations. I received many questions, indicating interest. I’d rate audience engagement a 6.5/10, showing room for improvement in my presentation skills. Overall, I felt confident and collected with my prepared slides and information.

5. Challenges and Solutions

Unexpected Issues and Handling Them: Thankfully, there were no unexpected issues, and I’m grateful for that.

Lessons Learned: I learned to be brief and to the point, market events at least a week in advance, and send at least two email campaigns inviting people. Preparing two days before the event is crucial to accommodate other real estate activities, as I had to negotiate for almost two hours the day before the workshop, which impacted my preparation time.

6. Feedback and Reception

Participant Feedback and Testimonials: Participants mentioned I did a good job. Next time, I will focus on getting testimonials from attendees about their experience at the event.

Personal Reflections on the Event’s Success: Overall, I think I did well. I need to improve my event marketing and look forward to hosting more workshops.

7. Future Plans

Upcoming Workshops or Events: I currently conduct a weekly Rate Watch, focusing on interest rates through a YouTube Live session, discussing home prices, market trends, and more.

Areas for Improvement Based on This Experience: There are always areas for improvement, especially in marketing.

8. Conclusion

If you are in Lancaster or Palmdale and plan on buying or selling a home, my real estate workshops are the best place to get on track. Bookmark my website and follow me on YouTube and Instagram to stay updated on the market. Always feel free to call me at 661-341-8397 or email rouzanrealestate@gmail.com. Website | YouTube | Instagram